JP Werlin

JP Werlin is the Co-Founder and Partner at Downtown Ecommerce Partners whose specialty is Ecommerce and Online Marketing Strategy Consulting.

Prior to starting Downtown Ecommerce Partners, JP served as Vice President of Strategy and Business Development for SearchMarketing.com. JP played a key role in the successful acquisition of the entire business by ChannelAdvisor in July 2005. JP worked as the Director of Online Marketing at GSI Commerce responsible for the online marketing efforts for 30 of GSI's Merchant Partners proving online marketing to be a viable Partner Service at GSI.

Prior to GSI, JP enjoyed 3 years at Overstock.com building the drop ship vendor "Partner Program" and managing all customer acquisition focused online marketing efforts including Paid and Natural Search, Portal, Comparison Shopping Engine, Affiliate and New Business ultimately driving 40% of total site sales.

JP has spoken about his experiences in online marketing at the National Retail Federation's Shop.org Marketing Conference and Annual Catalog Conference hosted by the DMA and blogs regularly on ThinkPipeline.com.